Disney Wild About Safety is a character-based safety initiative developed in 2003 as part of The Walt Disney Company’s commitment to delivering safe and fun experiences. The program features Timon and Pumbaa, from Disney’s animated classic The Lion King, on a mission to spread important health and safety messages to children and families around the world. Over the last two decades, Disney Wild About Safety has reached over 1 billion individuals with its’ growing library of resources, including illustrated tip cards, activity books, and an award-winning animated video series.